Maybe I’m being sensitive here, and no doubt most people will have trouble seeing what I am on about, but it’s my blog so I am going to go off on my rant anyway.
I was browsing Fishpond for Lego toys when I came across something disturbing. For those who are not familiar with Fishpond, it’s like an Australian/New Zealand version of Amazon which stocks everything from books to toys to bicycles.
Anyway the first ‘Lego’ Ambulance product picture I saw was what created such an impression.
As you can see – if you squint, sorry about the size, the display picture on a children’s toy depicts a bicycle rider as a ‘patient’ for the ambulance. To me that screams bicycles = dangerous. It probably wasn’t deliberate, just a visual representation of the deep-set safety obsession that we have these days. It’s a pity the patient isn’t an obese lego person having a heart attack, but I haven’t seen any overweight lego mini figures lately. Perhaps that is an idea for Lego, to reflect the changing body shapes of people in various Western countries?
For some reason the Lego ambulance also comes with a bicycle, but the display box is not anywhere nearly as disturbing. It does appear that the patient was on the bicycle and is now sitting on the road. The Lego version also has a helmet included.
For some more ACTUAL bike related content, there is an awesome sidehack. Pity it hasn’t been available like, ever. They sell them at Walmart in the USA so I’m sure they aren’t the Rolls Royce of bikes, but how sweet would it be to give your mates a ride, or carry a carton with?