RIP Steve Jobs – cos cyclists love smartphones

06 Oct

I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. Humans came in with a rather unimpressive showing about a third of the way down the list….That didn’t look so good, but then someone at Scientific American had the insight to test the efficiency of lomotion for a man on a bicycle and a man on a bicycle blew the condor away.

That’s what a computer is to me: the computer is the most remarkable tool that we’ve ever come up with. It’s the equivalent of a bicycle for our minds.”

Steve Jobs
— Interview for the documentary “Memory and Imagination,” 1990

If it wasn’t for Steve Jobs, Apple would be dead. I only have one Apple product – a MacBook Pro, and it is probably the best laptop I’ve ever had. Without Steve Jobs, there would arguably be no Macbooks, no Ipods, no Ipads, no Iphones.

These are just ‘things’ right? Did the world really need more gadgets? Look at the Ipad – tablets had existed for a long time before the Ipad, did Apple just create a demand for them?

Consider this: without the Iphone – maybe we wouldn’t have the Android equivalents either. Google chose to compete with Apple for their own reasons, but would they have developed Android if Apple didn’t exist? Then we wouldn’t have accessible and affordable GPS that is usually in our pockets anyway which we can use to share bike routes, track our progress and average speeds, just by downloading a free app from either the Android Market or iTunes.

Before my MacBook, it took me ages to edit video, but it is a speedy little thing, and iMovie lives up to the Jobs philosophy of making things simple. I can make bike videos in about half the time it would have taken using my PC – and the software was free with the computer, instead of having to fork out extra.

Sure, there is a dark side to Apple. When the Ipod first came out you couldn’t replace the batteries and Apple was advising people to just buy a new Ipod! What a waste! Then, in 2010, it’s products were linked to a factory in China where the working conditions are so bad that 10 workers committed suicide. Despite this it was hard for critics to really get a stranglehold on the enigmatic Jobs, and the stories about suicides disappeared from the media shortly after. Was the problem fixed? Who knows!

Though we saw this coming, a lot of people are showing a lot of emotion for Steve right now, and it may not just be base consumerism that has caused people to admire him. He is seen as a great visionary, someone who enabled us to do new things, things we never thought of before, on mobile devices.  

RIP Steve Jobs, and we will see what the future holds for Apple now that Steve is gone forever.

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Posted by on October 6, 2011 in Uncategorized


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